“Over the next 10-18 months, with the explosion of AI, the only real moat left for advertisers, agencies, and SaaS is first party data activated and amplified by an identity graph.
The output is an audience intelligence asset you can own, control, and use anywhere. Not trapped inside Meta. Not locked behind Google. Not stuck inside someone else’s algorithm you can’t see, can’t edit, and can’t take with you.
Everything else is a commodity waiting to be replaced. This is the moat.
Go out and build something incredible.”
Adam Lucerne
Co-founder & CTO, AudienceLab
and the entire team at AudienceLab
New Taxonomy
45,000 segments. Zero rebuild work.
We're migrating every existing audience to the new IntentLoop taxonomy automatically. Next time you refresh, the migration triggers in the background.
Any new audience you build from launch day onward shows the full 45,000+ segment library.
→ Nothing breaks. Everything gets bigger.
Reverse Append Engine
Your audiences stop being static lists. They start learning.
Once your audiences are running on the new taxonomy, the Reverse Append Engine goes live.
Upload any customer conversion list. IntentLoop feeds that data back into the segments you've activated. One simple endpoint for your agency. A separate sub-account endpoint for your clients.
→ The moment your data starts compounding.
Custom Audience Modeling Upgrade
Type your topic. See the exact domains your prospects are on. Today.
Custom Models get a major upgrade.
Type in your topic and description. IntentLoop shows you the exact domains your ideal prospects are on right now. The system rebuilds the audience every day so you always see fresh signals — not cached snapshots from weeks ago.
→ Full visibility into your audience. Daily.
IntentLoop Scoring
The first intent system that shows you the evidence.
Once your data is migrated and activated, the IntentLoop scoring engine goes live.
You'll see a "promote" option on your segments. Promoting a segment graduates it into the full IntentLoop engine, where it gets compared against every known intent feed in the industry, including live conversion data.
Every other intent vendor hands you a list of contacts and asks you to trust them. No URLs. No reasoning. No proof.
IntentLoop is the first system that shows you why every contact is in your audience.
Intent Segment Lift
Does this URL even belong in the segment?
URL Intent Lift
Are we missing signals that look weak but are actually gold?
Intent Relevance
How relevant is each signal to the segment?
Conversion Value
Did the signal actually drive a sale?
→ Four scores. Real evidence behind every one.
IntentLoop Lookalikes
Score the audience you have. Find the ones you don't.
IntentLoop isn't just about scoring the audience you've built. It's about finding the people most likely to show real intent that you don't have yet.
The engine surfaces new candidates inside every audience — people who match the exact behavioural pattern of your converters, pulled from the full IntentLoop graph.
Every conversion you send back tightens the model. Every campaign generates more signal.
→ The loop never stops closing.
Attribution
Is the intent actually influencing conversions?
This is one of the most powerful features of IntentLoop, and it might be the most important one for your client conversations.
Most marketers still think a prospect's buying journey is linear. See the ad, click, buy. Done. In 2026, it's nothing like that.
The average B2B sale takes 20 touchpoints. Some verticals push past 80. Across multiple channels, multiple devices, multiple sessions, often weeks apart.
You're running Meta ads. A prospect sees one. Takes no action. Two weeks later they open Google, search your company by name, land on your site directly, and buy. Every attribution tool in the market says the Meta ad had no influence. The reality says yes.
IntentLoop Attribution rebuilds the full buying journey. Every URL the prospect visited. Every signal we caught. Every event in sequence — stitched into a real user journey from first touch to conversion.
And it's not just built for you. It's built for the conversation you have with your client. Every time they ask "is this intent thing actually working?" — you'll have the insight. The whole journey. From the very first touchpoint.
→ Understand the intent journey behind the sale.